Conférence de Roch Courcy : les relations publiques 2.0

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Les relations publiques est un autre domaine étant bouleversé par l’arrivée des médias sociaux. Au-delà de la relation avec les journalistes, c’est maintenant avec les blogueurs, les influenceurs, mais aussi avec le grand public et la rapidité avec laquelle l’information circule, que les relationnnistes doivent composer.

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Alors que certaines agences et relationnistes sont réfractaires au changement, d’autres embrassent la de-moins-en-moins grande nouveauté avec intérêt en voulant être derrière la dernière vidéo «virale». Ayant travaillé autant pour un média web que dans une agence de relations publiques, je vous expliquerai la nouvelle réalité des relationnistes et des journalistes ainsi que les différentes façons de faire des «relations publiques 2.0» à l’aide d’études de cas.

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Bref, ma conférence sera une incursion rafraichissante dans un univers pertinent et en constante évolution!

Par Roch Courcy | @Roch