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Conférence de Guillaume Huard : l'importance du marketing par courriel

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mail marketingLe marketing par courriel est peut-être pas particulièrement en vogue comparé au marketing de contenu et aux médias sociaux. Mais il vous permet de vous doter d’une précieuse base de données de clients potentiels, vous permet de communiquer avec eux régulièrement et systématiquement et il est relativement peu coûteux.

Selon une étude récente menée auprès des internautes britanniques, le courriel est de loin leur méthode préférée de communication pour recevoir de l’information des détaillants, dans une proportion de 60%! La poste est au deuxième rang, avec près de 21%, tandis que les médias sociaux sont loin derrière, avec seulement 2,5%. Gageons que les québécois ne sont pas si différents!

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Pour en savoir plus, mon atelier-conférence vous présentera 6 facteurs qui pourront vous convaincre ou raviver votre intérêt envers les infolettres. Je présenterai aussi l’anatomie d’une infolettre parfaite en 2013 et de l’information sur le projet de loi C-28 : “Loi visant l’élimination des pourriels sur les réseaux Internet et sans fil”.

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